Internet Marketing

Red Dot’s approach to internet marketing ensures that your digital solutions meet the buyer’s needs.

Successful businesses are generating leads by developing quality content and sharing it through social media. Not only can this help you to attract prospective customers, if your content provides better solutions than the competition, it can convert prospects and help you keep existing customers.

However, lead generation is more than a tweet and an email capture form. It begins with search strategy that ensures prospects can find you in the vastness of cyberspace; with compelling calls to action that make your offer sound irresistible; and with user-centered web and mobile site design that keeps them on your site long enough to push them through the conversion funnel.

Our internet marketing solutions deliver personalized user experiences that engage your audience, connect them to your brand and keep them coming back for more. From web and mobile app development to keyword research, through to SEO, content development, we believe our holistic approach delivers better results than parsing out your design to one agency, SEO to another and letting just about anyone in the office who is willing to take on social media – meaning it’s rarely strategic, if it ever gets done.

It doesn’t mean you need to be active in every new platform that pops up. Believe it or not, Ttwitter and Instagram are not for every business. But, you do need to be where your prospective clients are, and a strategic analysis of your market can help us develop a search strategy that identifies the right medium for your message.

Let us put together an Internet Marketing proposal for your business.

Solutions

WEB DEVELOPMENT

  • User-centred web design
  • Mobile site design
  • Programming
  • Informational architecture design
  • CMS development
  • WordPress customization
  • E-commerce

SEARCH STRATEGY

  • Keyword research
  • Competitor and industry analysis
  • Organic search strategy development
  • Content development
  • Pay-per-click campaigns
  • Web analytics configuration, monitoring and reporting
  • Search engine optimization

SOCIAL MEDIA

  • Social platform strategy development
  • Online PR and reputation management
  • Media asset production
  • Monitoring, Reporting and Analysis

Written by

Red Dot Marketing Founder and Content Strategist, Nikki Gentles has spent more than a dozen years in the communications business. She has harnessed the power of a well-crafted message for companies like Kellogg’s, Media Profile, Abbott Laboratories and the Stephen Lewis Foundation. It has been her privilege to write speeches for Cindy Crawford, accompany William Shatner on a promotional media tour and plan a concert featuring Alicia Keys and Harry Belafonte to benefit AIDS organizations in Africa.

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